Essential guide to marketing planning (9781292117522)

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Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.


Product details

  • Paperback | 328 pages
  • 191 x 248 x 17mm | 638g
  • Harlow, United Kingdom
  • English
  • New edition
  • 4th New edition
  • 1292117524
  • 9781292117522
  • 467,088


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