The 11 Immutable Laws of Internet Branding (0060196211)
Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas.
Product details
- Hardback | 175 pages
- 146 x 197 x 19mm | 330g
- 12 Jul 2000
- HarperCollins Publishers Inc
- HarperCollins
- New York, NY, United States
- English
- Abridged
- Abridged edition
- Reinforced binding
- 0060196211
- 9780060196219
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This is a book that I have long been hearing from my professor at one of the Top IAS coaching centres in Chennai. This has been a part of the discussions in my friends' circle as well. Opinions range from the thought that although books age with time, this somehow will remain a gold standard for years to come!
BalasHapus